Challenge

We had to design a crypto brand identity and trading product that felt both trustworthy and approachable, while still differentiating from traditional financial brands. Balancing its role as a financial advisory service with its core product -a cryptocurrency exchange- made consistency the key challenge.

What we did

We created a holding brand architecture: the parent brand kept a formal tone for financial services, while the crypto exchange used a friendlier, more approachable style.

Industries

Cryptocurrency · Financia Services

Client location

Vancouver, Canada